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ABOUT US / FOUNDING STORY


Skincare Addict. Glow Obsessive.

Ané Auret

Hi I'm Ané, the creator of the ANÉ brand and I’m obsessed with "The Glow", that radiant complexion that makes you feel amazing. Over the last few years, I have been working to develop skincare products that allow every woman to find her unique glow. The result is ANÉ.

ANÉ was inspired during a time of change in my life. Going through a divorce, I found that one of the brightest moments in my day was my daily beauty ritual. It created a small island of me-time that helped me to reconnect with myself. It showed me how important an act of self-care, however small, can be.

I was inspired to create ANÉ when my own collection of beauty products began to spiral out of control. I found that I had a huge number of products on my bathroom shelf but no brand loyalty. My beauty routine was too complex, and I couldn’t find a single product that did it all: a clean and nourishing solution for glowing skin. This led me to start experimenting with natural plant oils at my kitchen table, and, after some promising results, I turned from a skincare addict to an obsessive – I knew there was a better, and much simpler, way to do skincare.

The result of this research and over a year of development working with talented UK cosmetics chemists, was our ever-popular Glow in a Bottle. This little bottle packs a big punch, filled with natural plant oils that are truly transformative for skin and combine lightness with intense hydration. The response was amazing, and after the further successful launch of our Radiance Serum in 2018, we have developed four more fabulous skincare products for release this year. We are growing fast, and I couldn’t be more excited!

I’m passionate about helping women to live well. For me, a key part of this is taking time out for self-care, showing ourselves kindness and having respect for our wellness, inside and out. A beauty ritual can be one of those small acts of grace that helps us to rebuild. To find the inner strength and self-love to move forward each day. This is one of the reasons we are launching our very own podcast: The Love and Glow Show. The show will bring together skincare and beauty advice with lifestyle and wellness inspiration. I will be chatting with some amazing women and discussing real stories of healing, hope, and second chances. I hope you can join me for some of these powerful conversations.

I love reading the messages I receive from the women who use our products. Women, who have not only seen their skin transform but who have begun to grow in confidence in every area of their lives. Women who are able to uncover their inner-beauty alongside glowing skin. It’s why I do what I do – and it’s addictive! I want to help as many women as possible unlock that feeling.

ANÉ is something that I am incredibly proud of and I hope we can help you find your glow, inside and out.

Love, Ané

 

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