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No more overwhelming skincare routines with 15 steps and 32 products spilling out of your bathroom cabinets. Your time is valuable and precious.
I want to give you products and a routine that gives your skin what it needs – effortlessly – and for you to look forward to your skincare routine every day. I’m passionate about helping you feel good about the money, energy and time you invest in your skincare routine, and ultimately yourself.
Skincare is personal and intimate. The few moments or minutes you spend on your routine is your time; and yours alone. Plus, how you feel about your skin can often mean the difference between a good or bad day.
So Ané is more than products and routines. It’s about all of you, inside and out. And we care just as much about you in all the hours between your morning and evening skincare routines as we do about the products we make for you.
Healthy skin starts with a strong, well functioning skin barrier. Carefully selected and lovingly curated, we're creating a simple, effective range that helps you protect, nourish and luxuriously care for your skin
But to have healthy, glowing skin we also need to take care of ourselves from the inside out. A glowing complexion is linked to every area of wellness. Diet, lifestyle, and even our emotional health can take its toll on our skin.
That’s why we promote a multi-layered approach to skincare that combines living well with dedicated self-care. Investing in yourself is always worth it.
The single most important factor in a skincare product is that it actually works, and is safe for your skin. At Ané we focus on the ingredients we include, rather than what weexclude. So many products these days say they are ‘free form this’ and ‘free from that’ but this can distract us from looking at what lies beneath.
We’re very proud to use both plant-based, botanical ingredients as well as safely formulated, clinically proven lab-made ingredients in our formulas.
Every single ingredient we use is chosen for its specific function and purpose and to enhance the efficacy, texture and usability of the product.
Each product it created to be efficacious on its own, but also for all our products to work together within differ combinations and give your skin what it truly needs.
I don’t believe in one single product that can do it all, but I do believe in a set of clinically proven ingredients to include in your overall skincare routine that will give results - if you use it consistently and continually. The whole Ané range is working on giving you this complete set.
You can read more about our ingredient choices on our Ingredients page. As we develop more products this will expand over time.
We share full ingredient lists and also the science and thinking behind our products. While I come up with ingredient lists, what I want a product to do and how I want it to look and feel, I’m not a chemist or formulator.
For that next step in the process I work with our fantastic, professional team of Product Development Chemists to create, formulate and manufacture our products in a state-of-the-art facility in the UK.
All our products undergo stringent safety, compatibility and stability testing processes at the highest level so you can be confident in the safety and stability of your purchase.
Sourcing sustainable packaging is not always a straightforward process and perfect solution can be hard to come by, especially as a growing independent beauty brand that wants to create first class products but keep prices affordable.
As more affordable, sustainable packaging options come to market we will be working to further minimise our environmental impact.
What’s the use of having fantastic products and not making them accessible in terms of price?
I know for many customers there is often a choice between buying a skincare product and investing in themselves and paying for a school trip or something needed for the home.
The Ané line is worth more than it cost, but it’s important to me that my customers have access to high-quality, highly-effective products at lower prices.