Your time is valuable, and I understand all too well how confusing all the (often conflicting) skin care advice can be.
Add to that the overwhelming selection of products and ingredient choices, and it can be easy to feel stuck and unsure of what to do for the best.
I’m passionate about helping you feel good about the money, energy and time you invest in your skincare routine and, ultimately yourself.
I'm working to create a range of products so you can feel confident in your routine and how you care for your skin, as well as creating time in your day where you to look forward to your skincare routine, however quick and easy or long and elaborate you prefer it to be.
Skincare is personal and intimate. The few moments or minutes you spend on your routine is your time and yours alone. And it's all about your preference for how you want to spend that time.
How you feel about your skin can often mean the difference between a good or bad day.
So Ané is more than products and routines. It’s about all of you, inside and out.
We often focus so much on what we use on our faces that we sometimes forget that taking care of our skin has much more to do with how we care for our bodies than we realise.
This is certainly something I'm becoming aware of much more as I'm getting older, and I, therefore, care just as much about you in all the hours between your morning and evening skincare routines as we do about the products we make for you.
To have strong, healthy and glowing skin, we must care for ourselves from the inside out. A radiant complexion is linked to every wellness area - diet and nutrition, every aspect of our lifestyle, and emotional health can take its toll on our skin.
That’s why we promote a multi-layered approach to skincare that combines living well with dedicated self-care. Investing in yourself is always worth it.
The most critical factor in a skincare product is that it works and is safe for your skin.
At Ané, we focus on the ingredients we include rather than what weexclude. So many products say they are ‘free from this’ and ‘free from that’, but this can distract us from looking at what lies beneath.
Combining plant-based, botanical ingredients and safely formulated, clinically proven lab-made ingredients in our exclusive formulas.
Every single ingredient we use is chosen for its specific function and purpose and to enhance the product's efficacy, texture and usability.
Each product is created to be efficacious on its own, but also for all our products to work together within different combinations and give your skin what it truly needs within a streamlined routine.
I don’t believe in one single product that can do it all. Still, I believe in a set of clinically proven ingredients to include in your overall skincare routine that will give results - if you use it consistently and continually.
The whole Ané range is working on giving you this complete set.
You can read more about our ingredient choices on our Ingredients page. As we develop more products, this will expand over time.
We share complete ingredient lists and the science and thinking behind our products.
While I come up with ingredient lists, what I want a product to do and how I want it to look and feel, I’m not a chemist or professional cosmetics formulator.
To bring our products to life, I work with our fantastic, professional team of Product Development Chemists to create, formulate and manufacture our exclusive products in state-of-the-art facilities in England.
All our products undergo stringent safety, compatibility and stability regulatory testing processes at the highest level so you can be confident in the safety and stability of your purchase.
An independent Toxicologist also assesses every product to ensure the complete final formulation meets stringent safety criteria. This is necessary for a product to be manufactured or brought to market.
Sourcing sustainable packaging is not always a straightforward process.
The perfect solution can be hard to come by, mainly as a growing independent beauty brand that wants to create first-class products but keep prices affordable.
As we grow, this is a work in progress, but as more affordable, sustainable packaging options come to market, we will work to minimise our environmental impact further.
What’s the use of having fantastic products and not making them accessible in terms of price?
Many customers often choose between buying a skincare product, investing in themselves, and paying for a school trip or something needed for the home.
The Ané line is worth more than it costs, but it’s important to me that my customers have access to high-quality, highly-effective products at lower prices, and we will continue to price our products accordingly.