by Ané Auret 2 min read

We are delighted about reports that Duchess of Cambridge, Kate Middleton has been using our very own Ané Face cloths as part of her daily skincare routine.
According to Hello USA Kate is said to be a fan of cleansing her face with our Ané flannel at the end of the day.
Hello also says that Arabella Preston, who was the Duchess of Cambridge's wedding day makeup artist, insists it's the best way to remove makeup and dirt from your skin, and gently exfoliate.
Whilst we have no way of confirming that Kate uses our face cloths we do know they are much loved by other celebrities and women throughout the world. They are one of our best sellers both our Amazon stores in the United States and the UK, as well as our own website beautybyane.com
Ané Auret, the founder of Ané Skincare said "I'm absolutely delighted that the Duchess of Cambridge is reported to be using our cloths. They have always been a key part of my own skincare routine and they are the first thing I recommend to customers looking for better skin and and easy, affordable way to improve their skincare routine”.
Cleansing is the cornerstone of a good skincare routine. Not properly cleansing the skin regularly can result in issues such as breakouts, dehydration, black heads, a blotchy complexion and signs of premature ageing. It also reduces the effectiveness of the follow on products in your routine.
The double sided Ané face cloths elevate your skin cleansing routine and gives thoroughly cleansed skin, perfectly prepared for the next steps in your skincare routine.
by Ané Auret 14 min read
Some skincare works almost instantly, a moisturiser, face oil, or acid toner can transform parched, tired skin within days, bringing back softness, smoothness, and glow.
But deeper, lasting results, like firmer, brighter, stronger skin, take time. True transformation happens gradually as your skin renews itself from within, building collagen, restoring balance, and strengthening its barrier.
In this blog, we explore what’s really happening beneath the surface, why cell renewal slows with age, and how long it genuinely takes for your skincare to work.
Because when you understand how your skin truly works, you can stop chasing quick fixes and start supporting the natural rhythm that keeps it healthy, resilient and radiant for decades to come.
by Ané Auret 14 min read
You've probably seen the terms "hydration" and "moisture" used interchangeably everywhere, used as if they're the same thing. One adds water to your skin, the other seals it in, and both are essential, especially after 35 when our natural processes start to slow down.
While it may be true that both refers to water levels in the skin, there is a difference in terms of the mechanisms, as well as product formulation practices and ingredient choices - and therefore the product choices in your routine.
If your skin feels tight, dull, or dry no matter what you use, the missing link might be knowing whether you need (more) hydration, moisture, or both.
In this blog guide, I’ll unpack the science and show you how to balance hydration and moisture for smoother, stronger, more radiant skin.
by Ané Auret 12 min read
Could hidden inflammation accelerating your skin ageing without you realising it?
In this comprehensive guide, I unpack the science of inflammaging, what it is, how it impacts your skin and overall health, and why it’s especially important for women 35+.
This is following on from the previous blog where I share more about my recent personal exprerience and discoveries.
You’ll discover 9 key triggers behind chronic, low-grade inflammation and 12 practical, evidence-based steps to help calm it.
Small, consistent changes can make a visible difference, building stronger, healthier, more radiant skin from the inside out.